Social media plan:
OC Best Eats: 2020
This is a dedicated social media plan created for Brad A. Johnson’s Best Eats in Orange County 2020 that was published in Oct. 2020.
(Photo: Brad A. Johnson, Orange County Register/SCNG)
Brad Johnson's Orange County's Best Places to Eat 2020
A total of 12 stories, with a different category publishing each day including a promo for the Eat Index: OC newsletter.
Goal: To target a new audience on Instagram and create a strategic and cohesive branding across social platforms.
Social plan:
Brainstorm and collaborate with reporter and editor for branding and scheduling.
Custom teasers for Facebook and updating comment posts.
Create stand-alone Instagram stories and promos for the Eat Index: OC newsletter.
Dedicated Twitter and Facebook thread: update each day as a new story is published.
Utilize Instagram highlights and ink in bio.
Optimize social posts and publish at 11 a.m. to grab readers during lunch hours.
Data:
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Instagram stories
Instagram stories data from IG analytics and Parse.ly:
— Link clicks: 2.6K
— Accounts reached: 44K
— Impression: 51K
— Link in bio page views: 800+
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Facebook
Facebook data from FB analytics:
— Accounts reached: 249K
— Engagements: 21K
— Link clicks: 15K
Social Posts:
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Twitter thread
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Instagram post
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Facebook post